Simple Effective Marketing began with the premise that it's best to keep in touch with customers on a continuous basis.  One of the best business to business vehicles is the newsletter.  But few entrepreneurs had time to write one then organize its mailing.   And it was costly too!

Simple Effective Marketing began by writing custom newsletters and publishing them by fax to Clients' contact lists. Seeing the success of fax, we purchased industrial directories and assembled our own fax list, expanding into Broadcast faxing using our own list.  Fax-on-Demand later provided an efficient response mechanism.  You broadcast a small notice - short enough to get someone's attention, then allow interested parties to call into the fax-on-demand's system which automatically faxes them the follow up information. This grew into Computer Telephony, Interactive Telephone Services, and Publishing.