| DO
PEOPLE ASK TO NOT GET ANY ? |
|
|
One to two percent of recipients ask to be removed from
fax lists. We provide multiple removal lines. (If they don’t want faxes, they’re
not prospects.) |
| DO
SOME PEOPLE HATE IT ? |
|
Less than point one percent of those who ask to be removed
(1 in 10000) are almost incoherently angry. Many forget to leave their fax number and
can’t be removed. |
| DOES
IT WORK ? |
|
YES!!! YES!!! YES!!! The largest error people make is to
treat faxing differently from advertising. The method of delivering your message is fine -
but you must have a message and a program. You must also be flexible & persistent in
finding a message that works. |
| HOW
OFTEN SHOULD YOU DO IT ? |
|
As often as you can. Usually monthly. You have to develop
recognition. Do a 3 month test. |
| IS
SIZE IMPORTANT ? |
|
Suppliers often boast about the size of their list.
Technique is more important. Are numbers removed promptly ? Are kid’s modems kept off
the list ? Where do the numbers come from ? Do you trust them ? |
| IS
GIVING IMPORTANT ? |
|
The most effective broadcasts are those that give; either
information useful to the reader, or a special offer. If you don’t distinguish
yourself (quickly), you won’t get read. |
| ARE
THERE RULES FOR BEHAVIOUR ? |
|
In Canada, the CRTC sets allowable times for sending,
identification and number removal rules. These are summarized in your phone book and
available on our fax-on-demand system at (416) 410-6045 Ext. 443. and on this site.
People make mistakes but chronic offenders can have their telephone service discontinued. |
| WHAT
OTHER SERVICES ARE AVAILABLE ? |
|
1. Phone Answer: If you’re sending over 10 or 15
thousand faxes a day, you can avoid the "nasties" & not tie up your phone by
using the service bureau’s supplied return number. Most of our clients prefer taking
the calls. We normally send only 2500 a day so you don’t get "flooded" and
you have time to modify the message (no charge) if feedback indicates that is desirable. 2.
Fax-on-Demand: We offer clients a method to automatically offer follow-up information.
Enticing the prospect to call in for information begins the sales process at no effort to
you.
3. IVR: Automated phone services can take orders, provide information, do surveys, and
forward calls.
4. System Sales: Many professionals, such as ourselves, will sell turnkey systems.
5. Integration: Simple Effective Marketing recommends that your marketing and sales
support activities be integrated. We work with you to give you a package of services
aligned to your ads, your website, your expertise. Our network of associates is also
available to clients.
6. Announcements to your list: Your clients & prospects need to hear from you. We
do many private lists and even send letters to those who don’t want or can’t
receive faxes. You may be contacting small clients once a year with a card. Make them big
clients by keeping in touch with monthly company news & specials. A marble & tile
dealer once offered, The Rock Watch (Granite case wristwatch), to his contact list just to
serve his contacts & emphasize that he sold stone tiles. He had arranged to buy them
wholesale & passed the deal along - everyone benefited. |
| WHAT
DOES IT COST? |
|
In general, the more you send, the lower the price per
fax. Often you can specify an area. This cuts the size of the list and raises the price.
It is normally more economical to just run the whole list. Sometimes industries can be
segregated - that’s usually not as targeted as you might think. Purchasing an
association or trade list is more accurate. Actual cost for a complete run can be from 1
to 3 cents. We offer discounts for longer term use as we know repeated use is the secret
of fax success. |
