| 1. Focused Goals = Measurable
Results |
| |
- Qualify your Networking Goals & Objectives
- Asses your current Network
|
| 2. You Never Get A Second Chance to Make
a Positive First Impression |
|
- A friendly greeting that shares an idea, making the person
feel important
- Proper eye contact & handshake
- Share your mission as you present your card
|
| 3. Use & Remember the Two Most
Important Words in the English Language |
|
- The person's name
- Use it 3 times
- Make notes on front of business card (out of sight)
|
| 4. Master the Art of Win/Win Conversation
by Becoming a "Brilliant Conversationalist" |
|
- Understand the power of questions ("Brilliant
Conversationalist" talks to you about you)
- Use Question power (what, why, when.....)
- Use the 9 magic words of networking - "I have a problem
and I need your help".
- Practise "Active Listening"
|
| 5. Nothing Happens Until You Make It
Happen |
|
- Have a well-organized, continuous, follow-up system
Follow-up Follow-up Follow-up
- Use Referrals
- Create a contact filing system
- "To prevent your flow of customers going dead, the
pipeline must be constantly fed" - Brian Lee, CSP (Acquire new customers)
|
| 6. Create a System that Gets the
Customers You Want and Keeps the Customers You've Got |
|
- Develop a cost effective marketing system that meets these
criteria:
- Generates New Customers
- Inexpensive/Good value
- Repeat Business/Loyalty
- Low Maintenance
- Expands market size/reach
- Continuously Promoted
|
- Measurable
- Predictable Results
- Customer Friendly
- Training support
- Benefits the Customer
- Potential New Income
|
|
