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Article from Issue 2 Fall 2003

TIPS ON PROMOTIONAL PRODUCTS

Getting noticed by new prospects is tough.  Being remembered is sometimes even tougher.  An intelligently chosen promotional product could be your best investment to stay in the client’s mind.

  1. When choosing a promotional company, ask your friends or business associates for a referral.
  2. When purchasing promotional products you should have an idea of what you want to spend. Develop a budget and stick to it!
  3. You should have an open mind when choosing a promotional product. Make sure that the salesperson has a full understanding of what the item is being used for.
  4. Do not always purchase a lot of one item, but less of more items. Variety is the spice of life.
  5. Always give your promotional supplier a reasonable amount of time to complete the order. The more time you have the less mistakes will be made.
  6. Always check your artwork. Mistakes are costly in time and money.
  7. Make sure that before you give the go ahead on an order, that you obtain a written quote first.   Avoid surprises.
  8. When purchasing clothing, you should consider embroidery over silk screening. An embroidery tape can be used over and over at a minimal cost. Silk screening will always have a set up charge. Discuss this with your sales rep.
  9. When asking for a quote, don’t always ask for the minimum quantity. The “next column” pricing may be considerably less and should be considered. Remember, the more you buy the less it will be.
  10. Your logo on a promotional product will help you promote your company. Let the business sector know who you are. ADVERTISE!!

Finally, rely on your sales representative for his expertise. After all, your clients are relying on yours.

 

Al Mervin

LJ Sales

416-995-1349

Or:  Email al@ljsales.com  www.ljsales.com

Al provides a true one-stop promotional service.  Virtually anything that can hold your logo/message can be acquired, along with knowledgeable, personal service.   Al can also arrange for all you printing needs, dealing with a large variety of trade printers and finding the right one for each job.   - Editor

 

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