Simple Effective Marketing

title-publications.jpg (13622 bytes)

Article from Issue 2 Fall 2003

A SIMPLE LOYALTY PROGRAM

Air Miles, Canadian Tire Money, Shoppers, CARDGLOBAL

Loyalty programs work but are not really accessible to most businesses. They are too complex, or too expensive. Yet if a company can get one going, it becomes a clear advantage over competitors.

CardGlobal has developed a simple solution. Members receive cash rebates on credit cards that they register (free). Merchants determine their own rebate level and the cost is roughly double that. CardGlobal processes the transactions and handles the "back office" functions.

Merchants are posted on the CardGlobal site, boosting both walk-in and E-Sales for the merchant.

Memberships/Registration and sales of the concept are handled on the internet.

Full information/Registration is available at www.cardglobal.com/simplecard